About
Inspired
by as many tapes as he could collect reflecting the excitement of
original top 40 radio in the USA, Peter soon
decided he must also play records on the radio for a living. He
joined the first tier of commercial radio in the UK and has grown up with
the challenges of independent commercial radio in Britain. Today he takes his talents to
a list of English speaking music radio stations and
continues to have great fun between the tunes.
Credit for th
is top 40 radio format is widely given
to
Todd Storz, who was the director of radio
station
KOWH Nebraska in1951. At that time typical
radio programming consisted largely of pre-scheduled, sponsored
programs
. Storz noted the great response
certain songs got from the record-buying public and compared it to the way
certain selections on
jukeboxes were played over
and over. H
ey presto,,, top 40 radio, thanks Todd;
Although Todd Storz is regarded as the father of the top
40 format,
Gordon Mc Lendon of Dallas is regarded as the person who took an idea
and turned it into a mass media marketing success in combination with the
development in that same city of
PAMS jingles.
McLendon's successful Mighty 1190
KLIF in
Dallas
and his other US stations have become the
most imitated radio stations
globally. Your local station
today will be effected by some of Gordon Mc Lendon's expertise
(if its any good :}